Pepsi’s iPhone App Helped Men “Score” with women, (was it in Poor Taste)?

 iPhone application from Pepsi that claimed to help men “score” with women and then brag about it is drew ire from all corners of the Web. The ad and the app was removed in late October due to outrage from the blogosphere, Twitter and Facebook.

Called AMP Up Before You Score, the application was launched to help promote the company’s new AMP Energy drink. It’s was to be a “roadmap to success with your favorite kinds of women” that would “change your game and raise your expectations,” Pepsi had promised in the app’s description.

The app broke women into 24 categories, from artists and aspiring actresses to bookworms and businesswomen. Once the user had identified the kind of woman he was trying to score with, he could use the app to “study up quick with a cheatsheet on the stuff she’s into, with lists, links and some surefire opening lines.”

If the guy got lucky, the app let him keep a Brag List, with names, dates and other details. It also encouraged users to “flaunt it,” by sharing their lists with friends via e-mail, Facebook and Twitter.

The new app generated scores of online attacks from blogs, Twitter users and Facebook members.

The popular female-focused blog Jezebel called it “unacceptable and ridiculously offensive.”

On Twitter, adopting the hashtag #pepsifail, hundreds of users protested the new app, some even threatened to boycott the company’s products.

 one user tweeted,”Until app removed I’m guessing PepsiCo CEO Indra Nooyi advising her daughter to avoid boys with iPhones,”

The criticism reached such a pitch that Pepsi tweeted an apology.

The apology said “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail,” it was tweeted from the AMPwhatsnext Twitter account.

Still, the app wasn’t without fans. Even some women tweeted their support.

“I’m very comfortable w/ my “digitalfemmeness”. I think Pepsi’s BEFORE YOU SCORE app is brilliant! Funny! Cute,” wrote one Twitter user.  What do you think?

Tags: iphone, iphone score app, Pepsi Score App on Facebook, Pepsi Score app on Twitter, score app on iPhone, score with women